Who We Are

The Message:

Building Arab capabilities and competencies with international standards and creative and innovative tools to advance individuals and institutions

Vision :

A training center in charge of transferring knowledge, standards, skills & universal technical tools for Arab World to reduce the gap between the science of leadership, management & knowledge economy in keeping with the Arab Culture.

Strategic Goals :

• Contribute with professional training centers in the Arab world to provide Arab organizations and institutions with international standards and tools that enable them to catch up with global competition and then enter the field of competition.
• Establishing the concept of investment in the human element and information technology.
• Providing human resources leaders and employees in Arab institutions with the skills, knowledge and tools that enable them to raise the level of efficiency and performance professionally.
• Rehabilitation and enabling the Arab institutional environment of global competitive advantage.

The Value:

• Excellence and development: Excellence in service delivery, quality, and continuous development in all aspects of the business.
• Continuous Creativity and Innovation: Creating continuous training programs and consulting solutions that address the needs and desires of clients in a creative way.
• Transparency and credibility: Clarity and transparency in our dealings with all our customers, partners, allies, and team.
• Professionalism: Working with policies and technical and objective procedures in a professional manner based on scientific principles in decision-making to ensure the best sustainable results in the external and internal environments.
• Work Environment: A positive open environment based on mutual respect, encourages knowledge, creativity and exclusivity, and works in a team spirit.